Optics

Strike King KVD Perfect Plastic Bullworm 10"

WARNING - CA PROP 65
Delivering a big-time profile perfect for fishing ledges and targeting bigger bites, the Strike King KVD Perfect Plastic 10” Bullworm features a super-sized finesse worm design complete with a beveled bubble tail. Strike King’s exclu

KVD 7" Precision Stainless Pliers

The Strike King KVD 7" Precision Stainless Pliers are are here for all your angler needs while out on the lake or standing on the bank. These pliers offer precision where others don't. Without being too big, or too small, they are the perfect size to fit

Strike King Trailer Hook

Strike King Internal Swimbait Head

WARNING - CA PROP 65
Built specifically for hollow body swimbaits, the Strike King Internal Swimbait Heads provide a perfectly balanced, more naturalized presentation. Molded around a super-sharp black-nickel hook with a 60-degree eye, the Strike King In

KVD 7" Precision Carbon Plier

Whether you’re pulling a deep hook or making a quick adjustment to your equipment, the Strike King KVD 7” Precision Stainless Steel Pliers are the perfect tool to help you get any job done. Featuring a fully machined stainless steel construction, these ex

VMC Boxer Jig

The VMC Boxer Jig Heads feature a traditional “boxing glove” head design - ideal for jigging or swimming swimbaits. Premium 1x strong needle point hooks, complete with a forged shank, high-carbon steel construction and traditional round bend deliver exc

VMC Swimbait Jig

WARNING - CA PROP 65
Designed by 2003 Bassmaster Classic Champion and 2006 Angler of the Year, Michael "Ike" Iaconelli, the VMC "Ike Approved" Swimbait Jig Heads are the product of 200 years of hook making experience combined with decades of tournament e

Strike King Baby Squadron Swimbait Jig Head

Strike King KVD Precision Multi-Tool 15in1

Stike King Squadron Swimbait Jig Head

Zoom Mid Size Brush Hog

Introducing the new Midsize Brush Hog… to split the difference when the Baby is too small and the Standard is just a bit too large.

It has the same proportions and action as both its little brother and big brother, just in an in-between size that’ll at

Strike King KVD Precision Split Ring Pliers 5"

A versatile tool that helps get your bait in the water faster, the Strike King Split Ring/Braid Cutter Pliers will keep your baits in tip-top shape. Whether you need to swap out a straightened treble, or just snip the tag-end of your braid, these pliers h

Strike King KVD Ultimate Angler Scissors

Strike King Super Toad

Strike King Rage Thumper 10"

Even on a slow retrieve, Strike King®'s Rage Tail® Rage Thumper Worm creates a rhythmic thump bass can't ignore. Use with the Rage Tail intact, or cut on the molded-in score line to double the tail's flickering action!

HOLOSUN MICRO 2 MOA RED DOT SIGHT WITH SHAKE AWAKE - HS403B

Strike King KVD Perfect Plastics Magnum Game Hawg

Zoom Z Craw

The Z-Craw takes an elongated body with forward facing ribs and adds hook pockets top and bottom as well as fluttering claws,

Zoom Ol Monster Magnum 12"

The Ol’ Monster, the big worm by which all other big worms are judged, now has an even bigger brother, the Magnum Ol’ Monster, 12 inches of big fish tempting, tail waving appeal. Fish it on a Texas rig, a Carolina rig or even a mag shakey head any place t

InvisiLine Casting Florocarbon - 100 yds

Sufix Castable Invisiline™100% Fluorocarbon casts like mono and is virtually invisible. It is resistant to ultra violet rays that can damage lines, it is incredibly strong, abrasion resistant and sensitive. There is a very low-stretch index for optimal ho