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Exhibiting the horizontal struggle and slow-rise of a dying shad, the Rapala Shadow Rap Shad extends the bass-catching power of the Shadow Rap family even further with a look and an action that is all-its-own. Engineered with a tall
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2015 Bassmaster Classic Release
Living in the shadow world between life and death, the Rapala Shadow Rap combines both the vertical and horizontal struggles that a minnow exhibits when its life hangs in the balance. Sculpted with
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Targeting fish in a slightly deeper arena than its twin, Rapala Shadow Rap Shad Deep expands the Shadow Rap franchise with a look and an action that is off the charts in-terms of sheer fish-catching power. Engineered to produces the
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2015 Bassmasters Classic Release
Built to perfectly “shadow” the natural movements of a dying baitfish, the Rapala Shadow Rap Deep allows anglers to utilize the erratic attraction of the Shadow Rap in a slightly deeper arena. Desi
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Delivering all of the fast-ripping, hard-stopping action of the original, the Rapala Ripstop Deep Jerkbait allows anglers to fully utilize the effectiveness of the Ripstop action with a deeper diving package. Made to reach 4-8ft., th
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Aptly named, the Rapala RipStop Jerkbait is built with a one-of-a-kind body style that lessens forward travel after each twitch, delivering a unique action that is unlike anything bass have ever seen. Built with a secondary lip towar
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A departure from the norm, the VMC Hybrid Treble Hook features an innovative construction that is aimed at increased performance, especially when paired with hard baits. Unlike most trebles that have a 30-degree eye, the VMC Hybrid T
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Designed with 2003 Bassmaster Classic Champion and 2006 Angler of the Year, Michael "Ike" Iaconelli, the VMC "Ike Approved" Flippin Hook combines 200 years of hook making experience with decades of tournament experience. Ike shared t
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Made for heavy duty flippin', punchin', and pitchin', the VMC "Ike Approved" Heavy Duty Flippin' Hook combines 200 years of hook making experience with decades of tournament experience. Michael "Ike" Iaconelli, 2003 Bassmaster Classi
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The VMC "Ike Approved" Heavy Duty Weighted Swimbait Hook was designed with the help of 2003 Bassmaster Classic Champion and 2006 Angler of the Year, Michael "Ike" Iaconelli. Equipped with several key innovations that make it one of t
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The new VMC Tungsten Worm Weights offer extreme hardness to provide a better feel for structure and light bites. Their 35% smaller profile (than lead) also means fewer snags and better cover penetration. Lead-free to protect our fish
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The VMC Tungsten Flipping Weights offer a 35% smaller profile than their lead counterparts for fewer snags and better cover penetration. The extreme hardness of tungsten also provides a better feel for structure and light bites. Easy
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The Rapala Rippin Rap is destined to be a classic. Effective year around, especially in the Spring and Fall, it has a killer bait fish profile that looks exactly like what bass are feeding on with a textured finish and 3D eyes that p
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When Rapala was creating the Shad Rap, they wanted a crankbait that would closely resemble baitfish the world over, cast like a bullet, and work at a variety depths. Now considered by many to be the benchmark by which all other hardb
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Built specifically for dropshotting, the VMC Tungsten Teardrop Drop Shot Weight offers a high-quality construction that ups the ante on sensitivity and performance. Made from lead-free, 100% tungsten, the VMC Tungsten Teardrop Drop S
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The Mike Iaconelli Tungsten Drop Shot Cylinder Weights are a great choice when fishing over rocks. The elongated cylinder shape slips through cracks with ease, cutting down on snags, and the higher density of their tungsten compositi
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Designed with a revolutionary locking mechanism, the VMC Touch-Lok Snap makes it easier than ever to swap out lures on the fly. Forged with stainless steel and covered with a black-nickel finish, the VMC Touch-Lok Snap offers secure,
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Winner of Best of Show in Terminal Tackle at the 2011 ICAST Show
The revolutionary VMC Spin Shot Drop Shot Hooks completely eliminate the line twist that has long plagued drop shot rigs, while also improving the action of your bai
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Delivering tournament-caliber performance and a weedless profile, the Z-Man Pro Shroomz Weedless Ned Rig Jighead gives anglers added strength to land big fish and fish in areas that are not accessible with a standard open hook jighea
