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2015 Bassmasters Classic Release
Built to perfectly “shadow” the natural movements of a dying baitfish, the Rapala Shadow Rap Deep allows anglers to utilize the erratic attraction of the Shadow Rap in a slightly deeper arena. Desi
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Targeting fish in a slightly deeper arena than its twin, Rapala Shadow Rap Shad Deep expands the Shadow Rap franchise with a look and an action that is off the charts in-terms of sheer fish-catching power. Engineered to produces the
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2015 Bassmaster Classic Release
Living in the shadow world between life and death, the Rapala Shadow Rap combines both the vertical and horizontal struggles that a minnow exhibits when its life hangs in the balance. Sculpted with
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Exhibiting the horizontal struggle and slow-rise of a dying shad, the Rapala Shadow Rap Shad extends the bass-catching power of the Shadow Rap family even further with a look and an action that is all-its-own. Engineered with a tall
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Pop, splash, and chug. The new Storm Arashi Cover Pop travels with minimal forward movement to maximize the time your lure spends in the strike zone. Built to emulate struggling prey on the water’s surface, the Storm Arashi Cover Pop
This VMC® Barbarian premium treble is forged from extremely tough and lightweight Vanadium® Steel. It offers up to 25% increased strength over the material used in regular hooks. The Cone Cut point is a chemically sharpened, second to none, premium point
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Badly behaved and always looking for a fight, the Rapala Balsa Xtreme Brat Squarebill Crankbait delivers an aggressive wiggle and a super-tough construction that is ready to go toe-to-toe with big fish. One tough little cookie, the R
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Designed by the 2006 Bassmaster Angler of the Year, Michael Iaconelli, the VMC Ike Approved Neko Hook is built specifically for the finesse technique of neko-rigging. Forged with a three-degree offset for an improved hook-up ratio, t
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Designed specifically for finesse techniques, and especially effective with a neko rig, the VMC Finesse Neko Hooks provide enhanced performance that capitalizes on faint bites and finicky fish. Engineered with a 3-degree offset point
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Designed with a flat-bottomed head that allows it to standup and rock enticingly on the bottom, the VMC Stand Up Shaky Head Jig also features an easy-to-rig spiral locking spring to firmly secure your bait. Also featuring a new glit
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Designed with a semi-circular front, the VMC Half Moon Wacky Weight delivers dependable rigging for finesse tactics. Easy to insert into the head or tail of your soft baits, the VMC Half Moon Wacky Weight is molded with conical ribs
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No crankbait box would be complete without a few Wiggle Warts in it. We offer some of the best fish-catching colors that Storm makes. The 2" size dives 7 to 12 feet on a long cast. These baits are noted for their fish-enticing wide w
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Now available in a silent version, the Strike King Pro Model 5XD Silent Crankbait delivers the same performance, killer action, and diving ability as the original 5X - now with a more stealthy approach. A great choice when targeting
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Designed to fire fish up in the 4 to 5-foot range, the Strike King Hybrid Hunter Crankbait delivers an incredibly unique action capable of inciting vicious strikes wherever bass may lurk. To help predators locate and hone-in on the H
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Legendary professional bass angler, Kevin VanDam, spent a considerable amount of time designing and fine-tuning the original HC Square Bill. The all-new Strike King KVD 1.5 Hard Knock utilizes the same proven size and shape as the or
